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How to Sell

To sell your home fast in Ohio, you need the right pricing strategy, presentation, and local marketing plan.
Success comes from combining expert staging, professional photos, and strategic exposure to motivated buyers in your area.

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1️⃣ Know the Current Ohio Market

The Ohio housing market has cooled slightly in 2025 — but homes that are priced right and presented beautifully are still selling quickly.
In Coshocton and Tuscarawas Counties, move-in-ready homes between $200K–$300K often receive offers within 10–20 days when marketed correctly.

👉 Tip: Check recent comparable sales (“comps”) in your neighborhood. If your home sits much higher than similar listings, it risks being ignored by today’s buyers.

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2️⃣ Stage to Stand Out

You don’t need to renovate — just stage strategically.

• Declutter and depersonalize (buyers need to imagine their lives there)
• Fresh paint and good lighting go a long way
• Add small lifestyle touches — flowers, cozy textures, country décor (great fit for rural Ohio buyers)

Professional staging and photography can increase perceived home value by 5–10%.

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3️⃣ Hire a Realtor Who Knows Local Buyers

Your Realtor should know where local demand is coming from — first-time buyers, investors, or relocations.
As Matthias Sterzer – The German Realtor Team, I focus on targeted marketing in Coshocton and Tuscarawas Counties, using social media, video tours, and direct outreach to qualified buyers.

This hyper-local strategy attracts serious leads faster than generic MLS exposure.

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4️⃣ Use Professional Photos & Video

Online presentation is everything.
Listings with professional photos receive 118% more views, and video tours drive up to 4× more inquiries.

Kaufman Realty’s marketing system includes professional photography, drone footage, and custom social-media reels — helping your home grab attention across Facebook, Instagram, and Google.

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5️⃣ Price It to Sell, Not to Sit

Pricing emotionally (“what you think it’s worth”) leads to stagnation.
Pricing strategically (“what the market will bear”) attracts multiple offers.

Your Realtor will run a Comparative Market Analysis (CMA) to determine your home’s sweet spot — often a price that creates urgency while still maximizing profit.

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6️⃣ Maximize Local Exposure

In smaller counties like ours, local exposure matters as much as online traffic.
Leverage:

• “Just Listed” postcards and email blasts
• Open houses promoted through Facebook Events
• Community partnerships (coffee shops, local businesses)

Word-of-mouth is powerful in New Philadelphia, Dover, and Coshocton — one post or sign can reach hundreds of potential buyers.

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7️⃣ Prepare for Inspections & Negotiations

Buyers in Ohio typically request inspections within the first 10 days.
Get ahead by:

• Servicing HVAC, septic, and well systems
• Making minor repairs before listing
• Having documentation ready for updates or warranties

This prevents surprises and keeps deals from falling apart.

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💡 Final Thought

Even in a shifting market, homes sell fast when marketed with precision and passion.
Focus on presentation, pricing, and local exposure — and partner with a Realtor who understands what makes your home shine.

When you’re ready, I’ll bring the strategy and systems of The German Realtor Team to help you sell with confidence and speed.

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✉️ Contact

Matthias Sterzer
The German Realtor Team | Kaufman Realty & Auctions
📞 (740) 610-8725

Matthias.sterzer@Kaufmanrealty.com

Email or Text today to request our Exclusive Listing Guide.